Grauhaus was founded in 2010 by Guy Rombouts.
Prior to that, he has build experience in blue chip FMCG companies such as Unilever and The Coca-Cola Company, before becoming the Managing Director of the Novartis Consumer Health division for the Benelux, one of the key pharma players. In that role, led major reorganisation including outsourcing of departments
He has served clients in consumer oriented businesses such Telco, Banking, Food Service, Retail as a consultant for McKinsey&Company.
He holds a Commercial Engineer degree from the ULB, a bachelor degree in Psychology from the VUB. He has lectured at the KULeuven in Consumer Behavior and Product Management.