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    • Evolutionary psychology
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    • Consumer research and experiments
    • Innovation and Concept Crafting
    • Strategy Articulation
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  • Marketing analytics
  • Consumer Experiments
  • Innovation crafting
  • Stragtegy articulation
  • interim project management

Articulating value driving coherent and implementable strategies for brand, portfolios, shopper, business units

Facilitating processes or fully outsourcing of ideation, consumer and shopper innovation development,

harmonization processes or portfolio sanitizing

Creating insights in continuous to sophisticated ad hoc analytics,

from shopper or consumer excel reporting to statistical modeling for elasticity’s, forecasting or ROI


Providing knowledge and flexible temporary resources in brand management,

trade marketing, shopper marketing or marketing research


Leveraging consumer behavior science beyond surveys in experiments

for insight development on shopper and consumers

News and events

18/05/2012

Grauhaus re-defines freedom brand portfolio at KPN

15/02/2012

Grauhaus welcomes KPN Group Belgium

11/02/2012

Chris Burggraeve, CMO INBEV talks at KUL, introduced by Guy Rombouts

14/06/2011

Advice for consultants: business is growing but clients are becoming more picky

28/03/2011

Energy Drink Branding Influences Video Game Play

16/03/2011

Hormones and behaviour

02/03/2011

Too much choice leads to inaction

02/03/2011

Eye-tracking via laptop

Grauhaus is a professional marketing services firm that targets consumer oriented business. We bring together the best of consumer business people and the best of marketing academics. Our aim is to bring high-end professional support for decision processes, operations, research, innovation etc…

We offer top expertise in consumer and shopper marketing research, modeling, brand concept development, strategy development and, channel development and organization development. 

Our pride lies in the quality of our service, the clarity of our thinking, the creativity of our solutions and the ethics with which we do business. Being connected and leveraging the best of social sciences of research academics delivers constant R&D, strategic consultants experience and creative feelers in adhoc teams in helping clients “shaping” business value creating solutions.

Our name comes from the contraction of the initials of the founder (GR) on the one hand and the architectural school of Bauhaus who’s philosophy inspired us. As in Bauhaus, for art, we also believe that consumer businesses solutions benefit when form follows function.